Whether you’re a B2B business looking to offer more sophisticated interactions with your client base or a B2C brand trying to strategically target users based on their location, the potential for personalization through location data is high.
Drive Sophistication and Eliminate Errors With Mapping + Location Data
Creating Smarter Notifications
Both consumers and employees are bombarded by information. Everywhere they go, they face an onslaught of data they need to not only process, but remember. Emailing a customer a promotion isn’t nearly as effective when consumers are getting dozens of such emails every day.
Location data can change all this by ensuring customers and employees get the information you need them to have when they need it. Sales workers can get a reminder with key customer data when an app recognizes they are at the client’s office. Your marketing platform can send customers promotions when they enter one of your stores.
Getting information to people at the right time is critical, and mapping and location tools make that process easier.
Improving Routing and Tracking
Many businesses run into situations in which workers need to find obscure equipment or get to customers who live in hard-to-find locations. Mapping key assets and locations and linking access to maps to work orders lets users easily get insights into where they need to go and how they get there, even within large factories, business campuses or similar areas that aren’t mapped in typical consumer map applications.
Besides helping people get where they need to go, mapping and location services also let users find tracked assets, preventing loss or theft, something that can apply to customer-facing services.
Bolstering Data Accuracy
Many businesses that rely on tasks completed in remote locations – whether they are customer interactions or key business processes – can run into issues when data is entered incorrectly. Perhaps a user selects the wrong location in an app or forgets to change between a past work area after traveling during the day.
These kinds of errors can be problematic when dealing with analysis that is highly location-specific – such as performing research on a region. Integrating mapping and location data into apps lets the app recognize where a user is, preventing errors.
Overview of Optimizing Google Maps Usage for Cost Savings
Our Google Maps team walks you through how to optimize your maps spend for cost savings – a valuable asset in the mapping & location industries.