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Digitization & Rethinking Knowledge Workers

In Light of Digitization, Should We Rethink Knowledge Workers? The knowledge worker has been the bedrock of the modern enterprise for years. These employees, who offer value because of their specific knowledge and information-related skills, have stood out for businesses faced with customers who expect intelligent, personal services. It isn't enough to simply make a good product. Organizations have long realized that information is [...]

Google Maps Platform Expanded – Area #5: All About Data

Our fifth and final post in our series about the various capabilities of Google Maps is centered around the backend of the Maps Platform and the Google Cloud Platform as a whole - the data that’s being utilized, the overall quality of the data, and where that data is derived from. With the increase of more automated, complex, and detailed data-driven processes being implemented [...]

Google Maps Platform Expanded – Area #4: Cloud + Maps

With more and more businesses beginning to utilize the Google Maps Platform (GMP), it’s becoming more important than ever to ensure that you’re taking full advantage of the Google Cloud Platform in order to ensure that any work being done within GMP is built on a solid foundation, both in terms of performance and security, as well as being easy to use and scale. [...]

Cloud Containers Create Flexibility for Emerging IoT Projects

Cloud containers are a potential game changer, and they've arrived just in time to solve many of the problems that come when scaling internet of things projects. Containerized systems in the Google Cloud are a particularly strong fit as Google's ecosystem blends robust data center solutions with AI and machine learning tools that are a natural fit for the IoT. The Fundamental IoT Challenge [...]

Google Maps Platform Expanded – Area #3: Financial Services

As the years go by, more and more consumers are coming of age after being immersed in technology their entire lives. With this change, the new innovations and advances in technology and the entire customer experience through the interactions with a business have massively increased the rigorous customer expectations of nearly all financial service institutions (FSIs).  The Google Maps Platform builds a foundation on [...]

Incorporating Location Analytics Into Your Data Sets for Business Intelligence

Location analytics represents an untapped possibility for businesses. The ability to attach location-related information to data sets is invaluable at a time when organizations are increasingly drowning in information and competing to glean value from it. According to Forbes, location data has the potential to make a direct contribution to business decision-making, giving workers critical perspectives on data that would otherwise be unattainable. Location [...]

Virtual Digital Assistants Bring Automation to the Customer Experience

Think about what it was like a few years ago when you might call a business' customer service line, only to be greeted by a machine giving you options for how to proceed. You press one for a certain type of question. Press two for another. The list can go on through the digits of your phone, letting you sort through a menu so your [...]

Google Maps Platform Expanded – Area #2: Retail & E-Commerce

With the increase of more automated, complex, and detailed data-driven processes being implemented into everyday workflows, it’s more important than ever to ensure that your business is taking full advantage of the capabilities that the Google Maps Platform (GMP) offers. With the second post in our Google Maps Platform series, we will touch upon another area where GMP provides an outstanding performance - through [...]

Google Maps Platform Expanded – Area #1: Routing & Logistics

With the increase of more automated, complex, and detailed data-driven processes being implemented into everyday workflows, it’s more important than ever to ensure that your business is taking full advantage of the capabilities that the Google Maps Platform (GMP) offers.This first post in our Google Maps Platform series is centered around one topic. We will touch upon one of the first areas where GMP truly [...]

Top 5 Areas and Use Cases Where Google Maps Excels

The mission of the Google Maps Platform has been to help people navigate and explore the world wherever they are. Since launching in 2005 as a web mapping product, Google Maps has evolved over the years to encompass a diverse suite of 18 APIs powering over 4 million sites & apps. Location data provides the backbone and the needed context for individuals and businesses [...]