Custom Ink launched in 2000 as an online retailer of custom apparel for groups and events. Since then, the Fairfax, Virginia-based company has sold tens of millions of custom t-shirts and other apparel, while also opening nearly two dozen brick-and-mortar stores across the country, including those in Houston, Texas and King of Prussia, Pennsylvania. Custom Ink also maintains eight corporate offices as far-flung as Los Angeles, California and Prague, Czech Republic.
Along the way, the retailer has received accolades for its collaborative work culture. Fortune named it one of 2018’s 20 Best Workplaces in Retail.
But like any growing company, Custom Ink faced a challenge: efficiently managing its expansion while maintaining its collaborative, productive culture.
Google Workspace is playing a pivotal role in helping Custom Ink meet these challenges. The retailer is leveraging Google Workspace in surprising ways, too. For example, ongoing, open-ended Google Meet sessions allow team members across geographies and time zones to collaborate constantly and instantly — the digital equivalent of stopping by someone’s desk for a quick chat.
Google Meet and other Google Workspace apps have also made it possible for Andrew Debnar, Custom Ink’s Office Technology Manager, to literally live on the road and constantly travel between the retailer’s various locations to support business operations, hire new IT team members, and help build team unity.
“When you expand to multiple locations, you’ve got different leaders across different locations and they need to communicate easily,” says Andrew Debnar – Office Technology Manager. “With Google Meet, Calendar, Gmail, Team Drives, and the other Google Workspace apps we use, we’re breaking down geographical barriers. We’re saving time and money, and we’re continuing to foster an open, friendly work culture.”