Unlock Location-Based Marketing with Google Cloud

Google Cloud Platform, Google G Suite, Google Maps, Google News|

Location-based marketing strategies are gaining momentum as the next major disruption in how marketers leverage data. A report from The Next Web pointed out that location-based services are vital because they enable marketers to move from using historic data as the exclusive means to predict and anticipate customer behavior. Instead, organizations can leverage historical data alongside real-time information to generate smarter interactions. The trend [...]

Digitization & Rethinking Knowledge Workers

Google Cloud Platform, Google G Suite, Google Maps, Google News|

In Light of Digitization, Should We Rethink Knowledge Workers? The knowledge worker has been the bedrock of the modern enterprise for years. These employees, who offer value because of their specific knowledge and information-related skills, have stood out for businesses faced with customers who expect intelligent, personal services. It isn't enough to simply make a good product. Organizations have long realized that information is [...]

Cloud Containers Create Flexibility for Emerging IoT Projects

Google Cloud Platform, Google Maps, Google News|

Cloud containers are a potential game changer, and they've arrived just in time to solve many of the problems that come when scaling internet of things projects. Containerized systems in the Google Cloud are a particularly strong fit as Google's ecosystem blends robust data center solutions with AI and machine learning tools that are a natural fit for the IoT. The Fundamental IoT Challenge [...]

Google Hire Offers Applicant Tracking System with Integration to G Suite

Google G Suite, Google News|

Google Hire Brings Collaboration Features of G Suite to the Recruiting Process In May of this year Google for Jobs was released, which connects job seekers with listings from traditional job boards, such as Monster and LinkedIn. Google recently announced the launch and availability of Google Hire, a dedicated applicant tracking system designed for use by G Suite customers. Hire syncs seamlessly with Gmail and Google Calendar, so [...]

Google Cloud Platform Guide Expanded for AWS Professionals

Google Cloud Platform, Google News|

Google Cloud Platform Guide Expanded for AWS Professionals After Google published their guide for customers who wanted to compare Google Cloud Platform to Amazon Web Services, it helped people using the platform to understand things about how it's designed to handle data delivery and  infrastructure. They've recently updated their documentation to further expand the professionals guide including; new sections that focus on Big Data services, Storage Services and [...]

Google for Work – Atmosphere Live 2015

Google G Suite, Google News|

Atmosphere Live 2015 Where does innovation start? Right here. Count Me In Join us on June 2 for Google's biggest digital work event: Atmosphere | The Anatomy of Innovation. What do innovators all have in common? A drive to disrupt the ordinary. At Atmosphere, Google and industry experts will reveal what sparks innovation, what kinds of tools truly support it, and how you, your team, [...]