Location-based marketing strategies are gaining momentum as the next major disruption in how marketers leverage data. A report from The Next Web pointed out that location-based services are vital because they enable marketers to move from using historic data as the exclusive means to predict and anticipate customer behavior. Instead, organizations can leverage historical data alongside real-time information to generate smarter interactions. The trend [...]

In Light of Digitization, Should We Rethink Knowledge Workers? The knowledge worker has been the bedrock of the modern enterprise for years. These employees, who offer value because of their specific knowledge and information-related skills, have stood out for businesses faced with customers who expect intelligent, personal services. It isn't enough to simply make a good product. Organizations have long realized that information is [...]