Access to real-time location data has opened up new ways to interact with and better understand customers and customer behavior. With the Kocomojo web dashboard and mobile SDK, marketers can create campaigns inside their own applications or third-party apps based on real-time customer locations and behavior. Since geo-targeting is becoming one of the most powerful ways businesses can connect with customers, we partnered with Google Maps Premier Partner Dito to build our Kocomojo proximity-based marketing platform, KocoConnectTM using Google Maps APIs.

Beacons (Bluetooth low energy devices ) broadcast their location to nearby portable electronic devices, allowing smartphones, tablets and other devices to perform actions when in close proximity to beacons. This gives marketers the ability to promote at close proximity in the range of three to fifty feet with accuracy up to three feet. You can read more about beacons on the Google Developers website.

When we combine geofences with beacon technology, marketers can create sophisticated geo-targeted and hyper-local boundaries that trigger campaigns on the mobile phone. These campaigns can direct customer foot traffic and help businesses interact with customers who are near or on premises. And the KocoConnect platform is beacon agnostic, working with iBeacon, Eddystone, and proprietary beacon protocols so that marketers using it have options when selecting beacon hardware.