Google Maps APIs and Kocomojo Bring Beacon Tech

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Google Maps' Geo-fencing APIs paired with beacon technology allow marketers to create sophisticated geo-targeted, hyper-local campaigns. Access to real-time location data has opened up new ways to interact with and better understand customers and customer behavior. With the Kocomojo web dashboard and mobile SDK, marketers can create campaigns inside their own [...]

Lityx uses Google Maps to enhance view of customer behavior

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"Our clients can improve decision making and marketing efficiency through our enhanced analytics solutions" “We’re happy to focus our IT efforts on driving value in our business.” Cloud-based analytics services and solutions firm Lityx was founded in 2006 and is headquartered in Towson, Maryland. Serving a diverse set of [...]