That New Years resolution to start running. That time when you refused to go to the mechanic and changed your own oil. The minute you break your favorite coffee cup and can’t survive without it.
These are the moments that have a huge effect on us every day, and is also where brands have the potential to connect with us and make a lasting impact. Google calls these Micro-Moments.
They happen all day, every day in countries across the globe. They are the want-to-know moments, the want-to-go moments, want-to-do moments, want-to-buy moments. And after doing a little research of their own, Google thinks they know a thing or two about them:
- 82% of smartphone users turn to their phone to influence an in-store purchase decision
- 62% of smartphone users are more likely to immediately work solving an unexpected problem or new task because they have a smartphone
- 90% of smartphone users have used their phone to make progress toward a long term goal or multi-step process while “out and about.”
- 91% of smartphone users turn to their phone for ideas while doing a given task
These are just some of the moments that give your brand an opportunity to save the day.
Whether it’s making a how-to video on drywall repair, or creating an infographic on the importance of properly hydrating, your brand has the opportunity to connect and make a lasting impact with your customers. And they will thank you for it!